Hi, I’ve been meaning to talk to you for a while, but I’ve been busy. It’s been tough out here trying to get people to know me—us. I try to be in the right place at the right time and make sure people are saying good things about you when you’re not in the room. […]
Why You Shouldn’t Quit Your Job and Work For Yourself
Should you quit your job and work for yourself? It sounds kinda cool. Sleep in. No stupid meetings. Lunch when you want. Decide your salary. Sounds like a dream, huh? And, yes, you probably know someone who’s left their day job and is now happily working for themselves—or posting on Facebook as if they’re perfectly […]
Brand VS Reputation
Brand versus reputation. Say what? I’m starting to notice that the word “brand” is causing some of you a bit of anxiety. I can see why it’s kind of a scary word; brands are associated with businesses and businesses can be associated with big claims and empty promises. You don’t want people to see you […]
Why You Need a Brand Story and How to Get One
You might not know what a brand story is—and if you don’t then you probably don’t know why you need one. If you offer something that you want people to get excited about, then you need a brand story. But, why? People connect with stories because we can relate to them. You need your […]
What’s in YOUR Lemonade?
Let me tell you something about Beyoncé that you should already know: we have only been allowed very rare, limited chances to get to know her. And what she tells us, no matter how straightforward her words may seem, never gives us the answers we’re looking for. Never are we sure—without a doubt—of what is […]
How a Strong Brand Keeps You Productive
You ever feel like every time you try to sit down and get to work on your business, you just keep getting torn in fifteen directions? You want to do this one cool thing, and you think it would be great, if you just knew how to name it in a way that sounds as […]
How to Create a Brand Toolkit That Will Make You Unforgettable
Today we’re going to talk about your brand toolkit and how it’s going to make your audience love you forever. Don’t know why a brand toolkit is important? I’ll explain. Branding is such a buzzword right now—and rightfully so. People are learning about how important brand presentation really is for getting ahead in their careers […]
Seven Ways You’re Ruining Your New Website
People love new stuff. New clothes. New restaurants. A new website. We buy when we’re sad. We buy when we’re happy. We buy when we’re broke. We buy when we’re bored. That urge to get something new doesn’t stop with physical things. We love anything new. It isn’t a surprise to me that when things […]
Be Who You Are, Not What You Do
This is a story all about how…. OK, I’m not gonna drop the whole song. But I could (that earns me a few cool points, right?). OK. Serious. People. Some of you are confused! And your confusion is turning you into a liar. And lying is bad. But you’re not bad. What the hell am […]