Growing Your Brand on Social Media: The Course

Make your brand successful on social media.

Social media is one of the first places people engage with your brand. If you’re clear and authentic on social media, you give your brand a huge opportunity to create impactful and lucrative connections for you.

"I absolutely love the class—highly recommend it!"

I’m a filmmaker. I have a production company. Though I make videos all the time, social media scares me.

[Naya]’s taken the fear out of social media and made it really accessible and fun. I’m telling all my friends about it! If you have any questions, this is the class to take!

Cristin Hughes

Filmmaker

How does the course work?

This five-week course focuses on 5 key areas.

Here’s what you’ll learn

  • How to communicate across social platforms
  • How to use your voice on social media to attract your target audience
  • Where your brand needs to spread its message
  • How to make your audience fall in love with you
  • How to use social media as your marketing machine

How you’ll learn it

This five-week, in-person course is designed to run weekly. The course is complete with weekly assignments which reinforce lessons. The materials and subject content are transferable to a virtual, online course environment.

 

Meet Growing Your Brand on Social Media

Each session of Growing Your Brand on Social Media is designed to teach you long term marketing skills and techniques that work across platforms and algorithms.

See the session-by-session breakdown:

Session 1

Discovering who you are and writing your story

You can’t make connections with people on social media if you don’t know who you are or what you should say. You need a clear message to get people on board with your brand. If you’re struggling to get followers or engagement (likes, shares, etc.) then you may not be expressing your brand clearly enough.

Session 2

Translating your story into social media content

Now that you’re clear on who you are, what you have to offer, why people should follow you, and what they’re going to gain from being connected with you on social media, we’re going to strategize a content plan that creates trust and positions your brand as a dependable resource.

Session 3

Testing your content for authenticity

We’ll put your strategy into action and start analyzing the results it’s getting you. Is what you’re saying on social media bringing in the right kind of audience? Are people confused about what you do? Or have you attracted an entirely new audience that you haven’t considered marketing to—but want to reach more of?

Once we see how your content performs, we’ll create an even more targeted strategy that helps you get results you’re happy with over a longer period of time.

Session 4

Creating your Signature Content

Now that we’re seeing what works, and eliminating what doesn’t, we’re going to build on your success by developing a signature piece of content that your brand is known for and that your audience loves.

This will help raise your brand awareness and create deeper resonance with your audience. We’ll develop a content calendar for this signature content, which will help you plan ahead and stay consistent, keeping your audience’s trust in your brand strong.

Session 5

Combining social media with your other marketing methods

Whether you do a lot of online marketing, rely on in-person marketing, or do no other marketing at all, we’ll work on connecting your social media marketing methods with other areas that people engage with your brand.

This will help you create a stronger marketing machine that works for you, and makes the most out of your newly refined social media presence.

"I'm really grateful that I've had the opportunity to be a part of it!"

[Naya] really helps you to hone in and then [shows you] how to sell that brand and how to market that brand and how to gain followers.
 
It’s been a really awesome resource that I think a lot of people actually pay a lot of money to have!

Natalie K. Ross

Performer & Pilates Instructor

How much is this thing gonna cost me?

(Good question!)

This course is best if you:

  • Want your group of people to use social media to tell stories and engage an audience
  • Need more incentive to get members to visit your co-working location or stay engaged with your services
  • Need more content that shows your commitment to helping freelancers, creatives, and business owners build more effective marketing plans

GYBoSM can be virtual or in-person:

  • Virtual classes start at $2.5K
  • Live, in-person classes start at $5K
  • Licensing the prerecorded course is based on license duration and level of instructor engagement required

Please note: this course contains approximately 10-15 hours of direct instruction, over the course of several weeks, and requires approximately 40-50 hours of students’ time.

"I really appreciated that the class was concrete"

…and it gave me, not just “how to do these things”, but why to do various specific aspects of social media.
 
It wasn’t just techniques that only work until there’s a change in one platform or the other, but concrete ideas behind how interaction in different platforms works.

Tim Hodge

Filmmaker

I guess it’s time I Introduce myself

Naya-the-Creative_sq.jpg

I'm Naya the Creative, your teacher in Growing Your Brand on Social Media.

Hi! I’m Naya. I am a Brand Therapist, international speaker, writer, and all around creative. I’ve been handling internationally acclaimed brands, household name brands, and niche brands alike, for about 10 years. I’m currently based in New York City.

My mission is to help you use your personality, passion, and personal experiences to materialize your ideal lifestyle via entrepreneurial success, career elevation, and/or personal development & fulfillment.

Interested in making this course available to your community? Let's get started here.

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