Create Your Signature Service
Create your signature service
Stop chasing clients & design a service that sells itself.
Your services are for everyone, but "everyone" isn't buying. Land clients who pay your rates & spread the word!
Your current situation
You land clients here and there, but it's never steady. You'd like to be the go-to person for something that pays well and keeps a steady stream of work.
You do a little of this and a little of that and—when the money comes—the money is good. Problem: the money isn't steady and it feels too hard to get clients regularly.
Whew! Chile! That last part is the struggle no one wants!
And it’s the struggle no skilled professional should have.
You’ve probably thought to yourself “maybe I should be doing something else…” or “maybe there’s a more profitable thing I could add to my services…”
Did you start telling potential clients about some new thing you can do for them, only to hear them say they’ll “get back to you about that…”
…but they don’t buy that either?
You don’t need to offer more things.
You need to package and sell what you’re good at in a better way.
You’re chasing clients because you’re chasing money—instead of chasing down what clients want. Do you know what they want?
Not “need”. Want.
You’re probably working so hard to get clients that you’re not giving them the chance to sell themselves on your services.
Yes. You read that right.
Your potential clients need to be so clear on why they need to work with you that they do the selling themselves.
Do you know how to get someone to convince themselves to give you their money?
No. You probably don’t.
That’s why you’re chasing it.
And potential clients can feel it.
So, you’re stuck working hard on marketing and trying to figure out the right time to post on Instagram and how to get more followers and how to start an email campaign (insert gasp for air here), instead of working with more clients.
You’re wasting your own time and frustrating yourself for no reason.
Social media isn’t going to save you.
Sending 3-5 emails a week won’t make clients instantly buy.
However, revamping your services and how they fit into your brand, positioning your offer so that your potential clients understand (and agree) that they should work with you, and even creating a workflow for getting clients to move up to higher priced services (that you haven’t even thought of yet) actually can save you.
C’mon. Let’s get you out of this mess.
Meet Create Your Signature Service
Create Your Signature Service is an online course designed to get potential clients to quickly see your value and get paying clients to become raving fans who tell everyone-and-their-mama about you!
In Create Your Signature Service you'll build a service that solidifies your brand, highlights the best of what you offer, and gets potential clients to commit to working with you.
By the end of this course you’ll have the skills to:
- Easily get potential clients to sell themselves on you
- Reach your most profitable target audience
- Avoid potential clients who aren’t a fit for you
- Identify services you need to retire
- Price your services so that you and your clients are happy
Shouldn't running your business be a lot easier?
You're good at your work, so why's it so hard to land clients regularly? Because you're doing it the long way.
You want to land clients, do your work, and not have to spend 5x as long trying to find the next client. Fair enough.
When it isn’t that easy, we think “maybe I should spend more time on social media / more time networking / more time sending emails / more time learning ads”…and all we do is get really good at another skill we can’t sell.
It doesn’t matter where you go to find your new clients, it matters what you’re saying when you have their attention. It matters if they see that what you’re selling is going to solve their problem. It matters if what you’re saying convinces them that you’re the expert they need.
Selling Signature Services that your potential clients desperately want doesn’t require you to go viral on social media or have an email open rate of 85% or even run a successful ad campaign.
Signature Services sell without any of those.
I know—I’ve done it.
You can sell more by offering less.
If you think the way for a one-person-show to make more sales is to have a lot of services, you're wrong. Dead wrong.
The more you offer, the more potential clients have to think about. That doesn’t make their decision easier, it makes it take longer.
Analysis paralysis is real.
Potential clients don’t want more options, they want the right fit. They don’t want to buy every shoe in the store, they want the one in their size that goes with the outfit they’re planning to wear to that important event.
It’s lazy of you to offer them more things and force them to sort through everything you have and then evaluate if it’s right for them.
You’re the professional. You know what the client needs. It’s your job to make it easy for them to decide and then move forward.
It’s not the client’s fault that they’re confused.
It’s your fault that you’re not clear.
When they’re confused, they don’t buy. When they don’t buy, you start offering more things. When you offer more things, more people get confused.
You should have a Signature Service that solves the real problem that your client has. Not the problem you want them to have so you can sell them something “close enough” to what they need.
You’re not a service provider, you’re a problem solver.
When you master that (which you’ll do in this course), you can get your clients to do the selling. Believe me, that’s when it gets good.
How you’ll be killin’ the game by the time you finish Create Your Signature Service:
Create Your Signature Service helps your potential clients see you as an expert who they know will get them the results they want. You can look forward to mastering these areas:
Branding your expertise
Build your services into your brand's big picture
Your services should tell a story about the results you deliver.
All of your services should work together to build your brand and establish you as an expert in your field. Having a buffet of services makes you look like you’re really not that good at any one thing.
targeting the best audience
Turn your target audience into raving fans (who tell their friends about you and your services)
There’s a reason word-of-mouth marketing is so effective.
A great service is great for some people—and useless to people who don’t need it. Stop chasing anyone who looks like they might need your skills and focus on making raving fans out of the people who need exactly what you’re the best at.
bulletproofing your service
Make it an easy sell
People don’t buy what they need—they buy what they want. Make your service easy to want.
There is more than one way to lose 10 pounds, but most people take the easiest route for them—because they want easy. When you learn how to make your service wantable, you’ll watch people talk themselves into buying it from you.
How does Create Your Signature Service work?
Create Your Signature Service is an online course, available 24/7, which you can complete whenever you want. You can complete it in a life-changing day or two and immediately use your new knowledge to earn more.
Let's get started!
Create Your Signature Service is enough to get you to launch your new service in just a matter of days. If you’d like extra support, check out the Course + Chat option.
Unlimited access to the course
Ready to launch your new Signature Service within days
Course + Chat
(Choose this for more guidance)
Unlimited access to the course
Ready to launch your new Signature Service within days
6 months of branding support via exclusive group chat
I guess it’s time I Introduce myself
I'm Naya the Creative, your instructor in Create Your Signature Service
Hi! I’m Naya. I am a Brand Therapist, international speaker, writer, all around creative, and lover of GIFs. I’ve been handling internationally acclaimed brands, household name brands, and niche brands, for 10 years. I’m currently based in New York City.
My mission is to help you use your personality, passion, and personal experiences to materialize your ideal lifestyle via entrepreneurial success, career elevation, and/or personal development & fulfillment.
Is this course in person?
Nope! This course is 100% online.
How long does the course take?
The lessons + work that you need to do take as long as you spend on them. I recommend you take at least two days to do the material and reflect on your answers.
I'm new in my field, but I still I want to grow a strong brand. Can this help?
Yep! Skills and experience are transferable—if you know how to sell it. It would help if you at least know why you want to be in this field and have some sort of idea why you’d be good at the work you want to do.
I wouldn't exactly call myself a "business owner". Is this still for me?
This course is about creating and selling a service that strengthens your brand. It’s best if you sell a service. If your goal is to get people to know what you’re doing and buy a service from you, this is likely a fit.
Is this going to help me with my Instagram / Facebook / Twitter?
Sure, but that’s not what this course is about. Social media is only effective if you know how to get and keep people’s attention. This course will help you get people interested in your services. This will be useful for social media, your website, and even networking events.