What you’re about to read is a story of money, scandal, and fried rice. I’m talking locker room deals, tested loyalties, and plenty of schmoozing. This was serious business. It all started during my first full week of high school. I was in gym class with a few of my new friends, when it occurred […]
Category: Side Hustle
Make more money—your way.
Naya’s Thoughts on Brand Strategy (via #SideHustleChat)
I was invited by Chivon to guest tweet about brand strategy during #SideHustleChat a few months back (back when my name was still @yeez). I had such a great time (way better than that time I threw a 5-minute-Twitter party). Years ago, when I first heard the phrase “brand strategy”, it sounded like a bunch […]
Why You Need a Side Hustle Resume
If you’ve been in the work world, applied for one of most colleges, or taken a career readiness class in high school, you’ve already written at least one resume. They help a potential employer see that you’re experienced. It gives your interviewer a basis for asking you questions about the job you’re applying for. That […]
How to Use Your Brand to Get What You Want
Your brand is what people believe about you. Whether they are right or wrong, your brand exists only in other people’s minds. Your brand is not your logo. It’s not your name. It’s not what you look like. All of those things effect the thoughts we have of your brand and what we assume about […]
Why You Shouldn’t Quit Your Job and Work For Yourself
Should you quit your job and work for yourself? It sounds kinda cool. Sleep in. No stupid meetings. Lunch when you want. Decide your salary. Sounds like a dream, huh? And, yes, you probably know someone who’s left their day job and is now happily working for themselves—or posting on Facebook as if they’re perfectly […]
How a Strong Brand Keeps You Productive
You ever feel like every time you try to sit down and get to work on your business, you just keep getting torn in fifteen directions? You want to do this one cool thing, and you think it would be great, if you just knew how to name it in a way that sounds as […]
Seven Ways You’re Ruining Your New Website
People love new stuff. New clothes. New restaurants. A new website. We buy when we’re sad. We buy when we’re happy. We buy when we’re broke. We buy when we’re bored. That urge to get something new doesn’t stop with physical things. We love anything new. It isn’t a surprise to me that when things […]
Letter from a UXer
People think that I’m not on their team. They think I want to tell them no. Or that I want to determine how much of that dreaded content gets on the page. Or remove those really cool graphics they’ve been working on. Or remove functionality because it gets in the way. While I could tell […]
How to Charge for Your Freelance Services: Part 1
We freelancers are notorious for not knowing what to charge. We don’t want to charge too much and scare all of our potential customers away, so we lower our prices thinking that it’ll help us get the gig. For some of us, this works. We get the gig and then we get another gig like […]