I used to be a branding consultant, for the record. And, when it comes to a few other topics, I still consult regularly. So, if this reads as if I have a problem with consultants now that I’m a Brand Therapist, I apologize. That simply isn’t the case. But if you want to know what
I was invited by Chivon to guest tweet about brand strategy during #SideHustleChat a few months back (back when my name was still @yeez). I had such a great time (way better than that time I threw a 5-minute-Twitter party). Years ago, when I first heard the phrase “brand strategy”, it sounded like a bunch
I’m really excited to write this post. It combines so many things that I love all at once (branding, lip gloss, Howard University, slayfulness, and the like). This post also feeds my underdeveloped alter ego, who just happens to be a beauty blogger. A beauty blogger that would love PNK Digger. So this post is everything.
Your brand is what people believe about you. Whether they are right or wrong, your brand exists only in other people’s minds. Your brand is not your logo. It’s not your name. It’s not what you look like. All of those things effect the thoughts we have of your brand and what we assume about
Hi, I’ve been meaning to talk to you for a while, but I’ve been busy. It’s been tough out here trying to get people to know me—us. I try to be in the right place at the right time and make sure people are saying good things about you when you’re not in the room.
Should you quit your job and work for yourself? It sounds kinda cool. Sleep in. No stupid meetings. Lunch when you want. Decide your salary. Sounds like a dream, huh? And, yes, you probably know someone who’s left their day job and is now happily working for themselves—or posting on Facebook as if they’re perfectly
Brand versus reputation. Say what? I’m starting to notice that the word “brand” is causing some of you a bit of anxiety. I can see why it’s kind of a scary word; brands are associated with businesses and businesses can be associated with big claims and empty promises. You don’t want people to see you
You might not know what a brand story is—and if you don’t then you probably don’t know why you need one. If you offer something that you want people to get excited about, then you need a brand story. But, why? People connect with stories because we can relate to them. You need your
Let me tell you something about Beyoncé that you should already know: we have only been allowed very rare, limited chances to get to know her. And what she tells us, no matter how straightforward her words may seem, never gives us the answers we’re looking for. Never are we sure—without a doubt—of what is