As a brand therapist, I help you get to the bottom of your branding issues, then help you take real-life, tangible steps towards solving them. Yes, it’s therapy, but no, we won’t talk about your mom (unless she’s your business partner or in your target audience). If you want to know what the hell brand […]
Category: Branding
It’s all about your brand and how to help people have the best time when engaging with it.
Naya’s Thoughts on Brand Strategy (via #SideHustleChat)
I was invited by Chivon to guest tweet about brand strategy during #SideHustleChat a few months back (back when my name was still @yeez). I had such a great time (way better than that time I threw a 5-minute-Twitter party). Years ago, when I first heard the phrase “brand strategy”, it sounded like a bunch […]
How to Use Your Brand to Connect With Your Audience (featuring PNK Digger)
I’m really excited to write this post. It combines so many things that I love all at once (branding, lip gloss, Howard University, slayfulness, and the like). This post also feeds my underdeveloped alter ego, who just happens to be a beauty blogger. A beauty blogger that would love PNK Digger. So this post is everything. […]
How to Use Your Brand to Get What You Want
Your brand is what people believe about you. Whether they are right or wrong, your brand exists only in other people’s minds. Your brand is not your logo. It’s not your name. It’s not what you look like. All of those things effect the thoughts we have of your brand and what we assume about […]
Letter From Your Brand
Hi, I’ve been meaning to talk to you for a while, but I’ve been busy. It’s been tough out here trying to get people to know me—us. I try to be in the right place at the right time and make sure people are saying good things about you when you’re not in the room. […]
Why You Shouldn’t Quit Your Job and Work For Yourself
Should you quit your job and work for yourself? It sounds kinda cool. Sleep in. No stupid meetings. Lunch when you want. Decide your salary. Sounds like a dream, huh? And, yes, you probably know someone who’s left their day job and is now happily working for themselves—or posting on Facebook as if they’re perfectly […]
Brand VS Reputation
Brand versus reputation. Say what? I’m starting to notice that the word “brand” is causing some of you a bit of anxiety. I can see why it’s kind of a scary word; brands are associated with businesses and businesses can be associated with big claims and empty promises. You don’t want people to see you […]
Why You Need a Brand Story and How to Get One
You might not know what a brand story is—and if you don’t then you probably don’t know why you need one. If you offer something that you want people to get excited about, then you need a brand story. But, why? People connect with stories because we can relate to them. You need your […]
What’s in YOUR Lemonade?
Let me tell you something about Beyoncé that you should already know: we have only been allowed very rare, limited chances to get to know her. And what she tells us, no matter how straightforward her words may seem, never gives us the answers we’re looking for. Never are we sure—without a doubt—of what is […]