Category: Branding

It’s all about your brand and how to help people have the best time when engaging with it.

Why I’m a Brand Therapist (and Not a Branding Consultant)

Why I’m a Brand Therapist (and Not a Branding Consultant) Brand Therapy

I used to be a branding consultant, for the record. And, when it comes to a few other topics, I still consult regularly. So, if this reads as if I have a problem with consultants now that I’m a Brand Therapist, I apologize. That simply isn’t the case. But if you want to know what […]

Naya’s Thoughts on Brand Strategy (via #SideHustleChat)

Naya’s Thoughts on Brand Strategy (via #SideHustleChat) craft and fabric supplies

I was invited by Chivon to guest tweet about brand strategy during #SideHustleChat a few months back (back when my name was still @yeez). I had such a great time (way better than that time I threw a 5-minute-Twitter party). Years ago, when I first heard the phrase “brand strategy”, it sounded like a bunch […]

How to Use Your Brand to Connect With Your Audience (featuring PNK Digger)

How to Use Your Brand to Connect With Your Audience (featuring PNK Digger) PNK Digger lipglosses

I’m really excited to write this post. It combines so many things that I love all at once (branding, lip gloss, Howard University, slayfulness, and the like). This post also feeds my underdeveloped alter ego, who just happens to be a beauty blogger. A beauty blogger that would love PNK Digger. So this post is everything. […]

How to Use Your Brand to Get What You Want

How to Use Your Brand to Get What You Want boutiqur

Your brand is what people believe about you. Whether they are right or wrong, your brand exists only in other people’s minds. Your brand is not your logo. It’s not your name. It’s not what you look like. All of those things effect the thoughts we have of your brand and what we assume about […]

Why You Shouldn’t Quit Your Job and Work For Yourself

Why You Shouldn’t Quit Your Job and Work For Yourself Why You Shouldn't Quit Your Job and Work For Yourself

Should you quit your job and work for yourself? It sounds kinda cool. Sleep in. No stupid meetings. Lunch when you want. Decide your salary. Sounds like a dream, huh? And, yes, you probably know someone who’s left their day job and is now happily working for themselves—or posting on Facebook as if they’re perfectly […]

Why You Need a Brand Story and How to Get One

Why You Need a Brand Story and How to Get One Brand Story

You might not know what a brand story is—and if you don’t then you probably don’t know why you need one. If you offer something that you want people to get excited about, then you need a brand story. But, why?   People connect with stories because we can relate to them. You need your […]

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