Naya the Creative

Brand Therapist, side hustle champion, and passport stamp collector who can help you use your personality, passion, skills, and personal experiences to materialize your ideal lifestyle via entrepreneurial success, career elevation, and/or personal development & fulfillment

What Happens When I Don’t Let People Support Me

What Happens When I Don’t Let People Support Me tribal painted hands

When I’m nervous about something that I have coming up, I often neglect to tell the people close to me. People used to think that it’s because I was secretive—some still do—but that’s not why I do this. Believe it or not, y’all, I actually don’t love keeping my stuff from you. I highly regard […]

Twenty Seconds

Twenty Seconds Moon and stars in the sky

“Shoot for the stars and hopefully you’ll land on the moon.” Ever hear that saying? It sounds like it’s full of possibilities. It sounds like even failure is a win. “Aim for the stars! If that doesn’t work, you’ll have made it to the moon. How cool is that?” And if you never truly believed […]

Why I’m a Brand Therapist (and Not a Branding Consultant)

Why I’m a Brand Therapist (and Not a Branding Consultant) Brand Therapy

As a brand therapist, I help you get to the bottom of your branding issues, then help you take real-life, tangible steps towards solving them. Yes, it’s therapy, but no, we won’t talk about your mom (unless she’s your business partner or in your target audience). If you want to know what the hell brand […]

How I Accidentally Started a Business in High School

How I Accidentally Started a Business in High School chinese food

What you’re about to read is a story of money, scandal, and fried rice. I’m talking locker room deals, tested loyalties, and plenty of schmoozing. This was serious business. It all started during my first full week of high school. I was in gym class with a few of my new friends, when it occurred […]

Naya’s Thoughts on Brand Strategy (via #SideHustleChat)

Naya’s Thoughts on Brand Strategy (via #SideHustleChat) craft and fabric supplies

I was invited by Chivon to guest tweet about brand strategy during #SideHustleChat a few months back (back when my name was still @yeez). I had such a great time (way better than that time I threw a 5-minute-Twitter party). Years ago, when I first heard the phrase “brand strategy”, it sounded like a bunch […]

How to Use Your Brand to Connect With Your Audience (featuring PNK Digger)

How to Use Your Brand to Connect With Your Audience (featuring PNK Digger) PNK Digger lipglosses

I’m really excited to write this post. It combines so many things that I love all at once (branding, lip gloss, Howard University, slayfulness, and the like). This post also feeds my underdeveloped alter ego, who just happens to be a beauty blogger. A beauty blogger that would love PNK Digger. So this post is everything. […]

Why You Need a Side Hustle Resume

Why You Need a Side Hustle Resume Magazines on a Wall

If you’ve been in the work world, applied for one of most colleges, or taken a career readiness class in high school, you’ve already written at least one resume. They help a potential employer see that you’re experienced. It gives your interviewer a basis for asking you questions about the job you’re applying for. That […]

How to Use Your Brand to Get What You Want

How to Use Your Brand to Get What You Want boutiqur

Your brand is what people believe about you. Whether they are right or wrong, your brand exists only in other people’s minds. Your brand is not your logo. It’s not your name. It’s not what you look like. All of those things effect the thoughts we have of your brand and what we assume about […]

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