The 1 Day Brand Building Intensive
Finally launch your brand and start getting paid!
Kick off 2020 by finally launching the brand you've been sitting on and skip past months of lonely trial and error!
Your current situation
You've been slowly (really slowly) building a new brand. You're ready to finally grow this into something bigger.
You might have set up a basic website or social media account. Maybe you have a few people interested in buying but you have nowhere to send them. Or maybe you have none of those!
Whatever’s going on, you know your brand isn’t truly ready for business.
But you’d like it to be.
The thing is, there’s something in your way. There’s something you don’t know, a decision you can’t make, or a ton of work ahead of you that you just can’t wrap your head around right now.
I get it. This whole thing is probably going to be a lot of lonely trial and error and you really wish you just had the answers so you could get it right the first time.
So, let’s do that.
Let’s get this right the first time.
Most of my clients started branding their businesses—without me—which is why most of my clients are rebranding themselves. Something wasn’t quite right the first time because they didn’t have help.
They went at it alone and now they want to get it right.
That doesn’t have to be you.
It doesn’t have to take a year (or more) of guesswork to build a brand people want to buy from.
You don’t have to struggle for months before anyone considers working with you.
You actually can start making sales in the next few days.
I’m serious. I’ve done it.
I’ve gotten people who’ve never heard of me to pay good cash to work with me in just a matter of days.
More than once.
It’s not hard to do this, but it does require thoughtful steps.
And, no, there’s not a one-size-fits-all solution. You need a game plan that’s going to work for your brand, your business, your audience, and your goals.
If you’re ready to turn your idea into an actual money maker—and you don’t want to wait months to do it—my 1-on-1, 1 Day Brand Building Intensive could be just what you’ve been waiting for.
Meet the 1 Day Brand Building Intensive
The 1 Day Brand Building Intensive is a 1-on-1 experience designed to fast-track your brand through those early days of trial and error (that new brands deal with) so you can use your experience and expertise to quickly position yourself as a trusted expert—who gets paid!
This 1 Day Brand Building Intensive will set the foundation for your new brand. We will define the core functions of your brand, identify your key audience, surface your skills and talents that will help your brand thrive, and initiate an online (and offline) marketing strategy.
By the end of this program you’ll be able to:
- Comfortably and easily connect with clients and customers who pay what you want to be paid
- Present your products / services so that they’re valuable enough to your audience to justify the price you charge
- Sell without feeling salesy (and without imposter syndrome whispering in your ear)
- Create an experience that turns people who’ve never heard of you into paying customers
- Communicate with your audience naturally and effectively on social media and in person
Stop doing it the hard way!
No one wants to work harder than they have to. And you know in your heart this doesn't have to be that hard.
There are going to be more than enough other challenges that make launching a new brand challenging. Building your brand and starting your marketing—which can really make or break this whole thing—aren’t hard when you have the right help.
You have a skill and you’re ready to make lives better with what you know. Let’s fast-forward to the part where you’re doing that.
Don’t force yourself to make this more challenging than it needs to be.
Understand This
It's not normal or necessary to rebrand every year or two.
Strong brands only need to make slight changes as their goals change. A full rebrand is a sign that something is wrong.
You’ve probably seen some smaller brands completely change their look every year or two. You’ve probably seen some smaller brands change up their products or services pretty often too. But, you don’t see larger brands doing this often, do you?
Larger brands, those who’ve invested in their brand development, have a clearer picture of who their audience is and what that audience wants to buy.
When things are working, you don’t change them.
Yes, it’s possible to rebrand whenever you want, but you wouldn’t want to if your brand was bringing in the customers, clients, and money you wanted.
Start your brand off actually doing that so that you don’t have to worry about rebranding in the near future.
Don’t follow the trend of thinking that a new website next year will solve the problems you’re making for yourself now (because it won’t).
Instead, let’s get laser-focused on what your goals are and use them to build a brand that serves your audience, your business, and yourself.
Leave the constant rebrands to people who think that a pretty website alone is enough to get potential customers to trust you enough to spend money with you.
Welcome to the 1 Day Brand Building Intensive!
The 1 Day Brand Building Intensive focuses on establishing your authority, clarifying and polishing your online and offline presence, growing your following, and building relationships that turn followers and subscribers into paying customers.
Establish Your Authority
Why should people choose you over someone else?
You know about something, or how to do something, better than most of us—but how do you prove it if you’re just launching your brand?
I will help you articulate your successes and show people that you’re an experienced professional they’d be lucky to work with.
Do not get stuck thinking that because you’re new you have to work for free or charge super low prices to establish yourself. Truth is, you’ve probably already paid your “dues”.
Clarify Your Presence
...so what is it you do?
You’re probably good at more than one thing—really good. But, if people don’t see how those things go together to serve them, they’ll be too confused to buy from you.
Think about this: do you normally eat from places that also repair car tires, design t-shirts, and sell poetry CDs?
The owners might be good at all the things, but there’s a time and a place for each of those—and it’s not a time and place they all share. Your mixed offering sounds just as confusing to potential clients—and confused people don’t buy.
We need to clearly communicate why and how everything you’re selling benefits the people who pay you—or we need to focus on the product that will help people trust you enough to buy the other things. You need trust to make sales.
Turning your audience into buyers
More followers isn't always more money
Listen. You don’t want more followers. You want more buyers.
There are IG account holders who have thousands of followers who can’t get people to buy a t-shirt. Then there account holders who have under 1,000 followers who make thousands of dollars from their audience.
You know why the first one is stuck? Because they were so concerned with getting people to follow them, they didn’t deliver any value, didn’t create any trust, and now they can’t make any sales.
You and I won’t be doing that.
You and I will identify the right audience for you and then we will focus (read: obsess) over building relationships that get you paid—no matter how many followers you have.
How you’ll be killin’ the game by the time we finish the 1 Day Brand Building Intensive:
In our time together, you’ll build a brand that communicates what you’re capable of and why people should pay you for it. You can look forward to winning in these key areas:
Brand Development
Being who you say you are
Your brand should prove you have a unique perspective and approach to your work.
You are not like any other brand. No matter how successful they are, you need to serve your customers better than those other brands can. You don’t do that by trying to re-invent what other brands do. You do that by highlighting your unique abilities and showing your audience why they can’t get what you offer anywhere else.
Delivering expertise
Being the expert people need
People want to buy from experts—not amateurs.
You have expertise that your audience doesn’t have, but you’re too afraid that you’re not “enough” of an expert to call yourself one.
That hurts your clients and your pockets.
We’ll put an end to that—quick.
tailored Marketing
Being only where you need to be
Not every kind of marketing makes sense for your brand right now.
If you think you need to have every social account under the sun, a blog, a YouTube channel, four MailChimp accounts, live stream every day—you probably don’t have many (or any) clients.
You’re not trying to reach everyone (if you are, quit that). You’re trying to reach enough of a specific type of person. Spreading yourself across every marketing platform keeps you from making deep connections with the right people.
Brand Look and feel
Looking the part
It’s not just about having a good-looking brand. It’s about the look matching what you’re promising to deliver.
I’ll be the first one to tell you that a good looking brand isn’t enough to get sales. However, the way you present yourself visually tells people how committed you are to a well-polished product.
If your brand doesn’t look like it’s at the level you expect us to believe you’re playing at, we won’t trust you. If your brand looks good, but it doesn’t match who you say you are, we won’t trust that either.
How does the 1 Day Brand Building Intensive work?
Before our session, you'll do pre-homework so you can come to our session ready to answer the tough questions. These tasks will help you uncover things about you that you didn't know could help you launch your brand more successfully.
Then block off 4 hours for us to work together (yes, there's a break—but maybe have snacks on hand). The session will be virtual (phone, FaceTime, Zoom—etc). You can be anywhere in the world—as long as you're focused.
You also get a free follow up session for extra help, in case something comes up along the way.
Pricing
Let's get started!
The 1 Day Brand Building Intensive is enough to get you to launch in just a matter of days. If you’d like extra support, check out the Quick Launch + More option.
Note: you’ll have pre-homework before our session, which needs about a week to complete. Book our session a time that allows you complete that first.
Quick Launch
$498.50
Deposit due today
Total due $997
(Best if you want to launch quickly)
Private 4-Hour, 1-on-1 Session
Ready to launch within a week
One follow up session
Quick Launch + More
$748.50
Deposit due today
Total due $1497
(Choose this for more guidance)
Private 4-Hour, 1-on-1 Session
Ready to launch within a week
Two follow up sessions
Direct Q&A access via private group chat
I guess it’s time I Introduce myself
I'm Naya the Creative, your sidekick in the 1 Day Brand Building Intensive
Hi! I’m Naya. I am a Brand Therapist, international speaker, writer, all around creative, and lover of GIFs. I’ve been handling internationally acclaimed brands, household name brands, and niche brands, for 10 years. I’m currently based in New York City.
My mission is to help you use your personality, passion, and personal experiences to materialize your ideal lifestyle via entrepreneurial success, career elevation, and/or personal development & fulfillment.
FAQs
Are sessions in person?
Nope! Thanks to technology, we can have sessions virtually. You and I can speak on the phone, Zoom, FaceTime, WhatsApp, or Skype.
How often will we meet?
We will meet two or three times, depending on the package you choose. You choose the date of your first session today, then we will schedule our follow up sessions after we’ve spoken.
I'm new in my field, but I still I want to grow a strong brand. Can this help?
Yep! Skills and experience are transferable—if you know how to sell it. It would help if you at least know why you want to be in this field and have some sort of idea why you’d be good at the work you want to do.
I wouldn't exactly call myself a "business owner". Is this still for me?
This experience is about building a brand. It doesn’t matter if that brand is related to a business or a creative project, or something else. If your goal is to get people to know what you’re doing and take an action, this is likely a fit.
Is this going to help me with my Instagram / Facebook / Twitter?
Yep! We’ll create a marketing plan for your brand so that it makes sense for what you’re doing, who you need to reach, and what you need them to know about your brand. Social media is only a piece of the puzzle. We’ll also work on your marketing outside of social media.
So, am I getting a new logo and website design, too?
Not quite. Your brand is not just your logo, website, or visual identity. Your brand is what people think, say, and feel about you. If you need a new website or logo, we’ll work on that together. If possible, we’ll still work on getting you to launch while those things are in progress.