From Naya the Creative:
Brand Therapy is a method of developing a brand that is in transition. A popular transition is the process of going from unknown in a target market completely, to becoming a desirable option in that market. Equally, it can be a complete brand reinvention.
But, please, don’t call it a rebrand. People don’t know what that really means.
As a Brand Therapist, I offer support, comfort, and I facilitate clarity during this brand transition. Successful branding, particularly for niche brands, is personal. It stems from a personal story of a founder or the personal story of an ideal persona who belongs to the target demographic. That story, that message, and that purpose, can all create a bridge for connecting the target audience with the product.
We all intend to sell—in business, in our careers, and in our personal lives. We are consistently selling an idea or a perspective and need other people to get on board with our goals. Any experienced branding expert can tell you that people connect with people, not products or services. Whatever we’re selling needs to come from something that, at the very least, feels human.
That’s the purpose that brands serve.
A brand needs personality. It needs character. And, like most people, it probably needs therapy. Not because it’s broken, or depressed, or failing, but because in order to connect with others, it needs a sense of who it is. Only then can it know how to best serve its audience.
That’s why Brand Therapy exists.
If you’d like to get started with Naya the Creative, briefly introduce your brand here and she will get back to you within 24-48 hours.