Before we get started, you should definitely know what a brand is. That is, before you try to use your brand to get anything. A brand is a set of beliefs used to identify an individual, company, or other entity. Those beliefs are based on the words and behaviors of said individual, company, or other

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Should you quit your job and work for yourself? It sounds kinda cool. Sleep in. No stupid meetings. Lunch when you want. Decide your salary. Sounds like a dream, huh? And, yes, you probably know someone who’s left their day job and is now happily working for themselves—or posting on Facebook as if they’re perfectly

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Today we’re going to talk about your brand toolkit and how it’s going to make your audience love you forever. Don’t know why a brand toolkit is important? I’ll explain. Branding is such a buzzword right now—and rightfully so. People are learning about how important brand presentation really is for getting ahead in their careers

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People love new stuff. New clothes. New restaurants. A new website. We buy when we’re sad. We buy when we’re happy. We buy when we’re broke. We buy when we’re bored. That urge to get something new doesn’t stop with physical things. We love anything new. It isn’t a surprise to me that when things

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