Category: Branding

It’s all about your brand and how to help people have the best time when engaging with it.

Recent Posts

I used to be a branding consultant, for the record. And, when it comes to a few other topics, I still consult regularly. So, if this reads as if I have a problem with consultants now that I’m a Brand Therapist, I apologize. That simply isn’t the case. While I was a branding consultant, I

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I was invited by Chivon to guest tweet about brand strategy during #SideHustleChat a few months back (back when my name was still @yeez). I had such a great time (way better than that time I threw a 5-minute-Twitter party). Years ago, when I first heard the phrase “brand strategy”, it sounded like a bunch

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I’m really excited to write this post. It combines so many things that I love all at once (branding, lip gloss, Howard University, slayfulness, and the like). This post also feeds my underdeveloped alter ego, who just happens to be a beauty blogger. A beauty blogger that would love PNK Digger. So this post is everything.

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Before we get started, you should definitely know what a brand is. That is, before you try to use your brand to get anything. A brand is a set of beliefs used to identify an individual, company, or other entity. Those beliefs are based on the words and behaviors of said individual, company, or other

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Should you quit your job and work for yourself? It sounds kinda cool. Sleep in. No stupid meetings. Lunch when you want. Decide your salary. Sounds like a dream, huh? And, yes, you probably know someone who’s left their day job and is now happily working for themselves—or posting on Facebook as if they’re perfectly

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